A Journey Of Preserving Tradition and Passion
Simple Indulgence Patisserie is a boutique online cake shop for lovers of all-natural, delectable delights.
At Simple Indulgence Patisserie, we believe in the power of all-natural ingredients to create unforgettable culinary experiences. Established in 2016, our online patisserie has become a beloved name in Singapore, renowned for our dedication to quality and flavour. Our journey began with a passion for preserving traditional techniques and has since evolved into a commitment to innovation and excellence.
Adding A Healthy Taste Of Indulgence To Every Event
We are excited to extend our offerings to the local business community with our specialised catering services and corporate gifts. Whether it's a small gathering or a grand event, our creations add a touch of sophistication and taste.
At Simple Indulgence Patisserie, our mission is to bring you back to the true and simple joys of patisserie. Join us in celebrating the art of creating all-natural, real food, real flavour delicacies for Singapore.
From Humble Beginnings Never Compromising Quality
Our story is rooted in the vibrant district of Little India in Singapore, where we meticulously craft each of our delightful treats. From heritage-rich artisanal mooncakes to elegant pastries and bespoke cakes, we ensure that every creation is made with the finest ingredients, free from artificial additives and preservatives. This dedication to purity and taste has earned us recognition across numerous prominent media platforms.
Over the years, we have grown from a humble two-person operation to a vibrant team of five, each member bringing their unique skills and passion to the table. Our range of products has expanded from our signature snowskin mooncakes to include baked mooncakes and an array of other pastries, all designed to tantalise your taste buds.
Christine Ng, Founder cum Pâtissière
Simple Indulgence Patisserie (SIP) opened for business in 2016 - the brainchild of Christine Ng, a banker turned savvy Cordon Bleu chef.
Christine started out as a successful home-baker, who soon outgrew her kitchen space.
A chance encounter with a secret family mooncake recipe which had no succession plan spurred forth a desire to preserve legacies, and Christine studied the traditional production methods under her uncle, the original family mooncake master. She spent months mastering original textures and taste, and then tested ways to build on what she learned.
Encouraged by a successful foray into the business in her home-based bakeshop, Christine decided to share what she had mastered together with the simple yet indulgent creations she had in her collection.
She moved into a more spacious professional kitchen and passionately sourced and tested real flavours only from real, fresh and unadulterated ingredients. No compromise to create wholesome yet yummy bakes and eats.
On a constant journey to discover fresh ingredients for her new ‘baby’ (the patisserie), recipes were tweaked, tried and tested using only fresh fruits, vegetables and other fresh and natural ingredients. The key was to achieve the triple whammy taste test – Tempting, Tasty and True deliciousness in every bite.
